About Us
- Home
- About us
Everything You
Need To Win
- Driving Equity and Excellence in Market Research
Our Mission
We advance professionals in market research through education, advocacy, and community. As a 501c3 nonprofit organization, we’re committed to:
Professional Development
Building essential research skills through workshops and training
Industry Representation
Advocating for Black voices at all levels of market research
Community Connection
Creating a powerful network that fosters collaboration and support
Career Advancement
Opening pathways to leadership positions and professional growth
- Born from a Need. Built for Change.
Our History
The Consortium of Black Market Researchers was born out of a desire to create a space where professionals in market research and insights can connect, grow, and thrive and from a recognition that true insight requires diverse perspectives. Founded by Tikica Benjamin with a clear vision, CoBMR addresses a need for community and representation, present and future, in an industry that shapes how businesses understand people and communities.
In Tikica’s words: “The Consortium of Black Market Researchers is dedicated to bridging experiences and empowering and advancing professionals, current and future, in the market research industry.” This founding principle guides everything we do.
Our organization believes that market research thrives when it includes all voices. By creating space for Black researchers to connect, lead, innovate, and collaborate, we’re not just changing careers—we’re transforming research itself.
- Born from a Need. Built for Change.
What Drives Us
Become part of our powerful network today.
01.
Diverse Voices
Black researchers bring essential perspectives that strengthen the profession. Through mentorship and leadership training, we position members to lead and influence including how research questions are framed and interpreted.
02.
Community
We are building a thriving, supportive network where Black market researchers can connect, collaborate, and grow together. Through shared knowledge, mentorship, and collective advocacy, we foster belonging and amplify our impact across the industry.
03.
Growth
We are committed to the professional and personal advancement of researchers at every stage of their journey. By creating access to resources, opportunities, and thought leadership, we empower our members to lead, innovate, and transform the field of market research.
- Where Advocacy Meets Action
Our Impact
Representation in Market Research
We’re working to significantly increase the presence of Black professionals in all areas of market research — from fieldwork to boardrooms. By creating pathways for awareness, entry, and advancement, we’re shifting the narrative and ensuring our industry reflects the diverse world it seeks to understand.
Industry Advocacy
We actively advocate for greater equity in how market research is conducted. Through partnerships, and thought leadership, we challenge the status quo and promote systemic changes that open doors for Black researchers and elevate marginalized voices in insights work.
Talent Development & Mentorship
We invest in the next generation of Black researchers by offering mentorship, training, and professional development. Whether early career or seasoned expert, our members gain access to resources and guidance designed to help them thrive and lead with confidence.
Inclusive Research Practices
We champion research methodologies that authentically engage Black communities and reflect their lived experiences. By advising on culturally responsive approaches and challenging biases in traditional research, we elevate the quality, relevance, and impact of insights.
Thought Leadership & Visibility
We spotlight Black researchers as experts, innovators, and voices of influence within the industry. Through conferences, publications, and curated content, we amplify the voices of Black researchers as essential contributors to the insights that shape our world.
Collaborative Ecosystems
We build bridges between Black researchers, organizations, academic institutions and allies across sectors. By creating space for dialogue, co-creation, and collective problem-solving, we expand access, strengthen the ecosystem and unlock opportunities for meaningful, cross-functional impact.
Join COBMR
By joining our efforts, you contribute to building a market research profession that values diverse perspectives and produces more meaningful insights. Together, we’re creating the industry we want to see—one where researchers thrive and lead.
Take the next step in your professional journey today.
hello@cobmr.org
